The Green Beaver: From Home-Based Hobby to Global Business

The Green Beaver: From Home-Based Hobby to Global Business

Canadian business, The Green Beaver, was hatched and nurtured by husband and wife team Alain Ménard and Karen Clark. Green Beaver has been a pioneer in organic personal care products since 2002. When the pandemic struck, so did opportunity.
Our mission was really
to get out there
and educate people about, you know,
there’s natural alternatives out there
that can be
healthier for you and our planet.
And we never lost that focus.
Hi, my name is Alain Ménard,
Co-Founder and President of
the Green Beaver Company.
Welcome to the Green Beaver’s
warehouse here
in Hawkesbury, Ontario.
So, this is the part of the warehouse
where we receive our ingredients.
So, all-natural ingredients,
because that’s what we do.
Natural personal care products,
no artificial fragrance, preservatives.
So we make aluminum-free
antiperspirants,
sunscreens, shampoos, lotions,
baby products, products for kids,
bubble baths, all kinds of fun stuff.
So, our business changed
with COVID.
We still sell all of our products,
but for example,
hand soaps,
now is a very big category.
Hand sanitizer, well, it didn’t exist.
Now it exists.
We are introducing a hand sanitizer
that is 100% natural.
And right now with COVID,
we have new global opportunities.
So, here we’ll go into
the production room.
And I’m just finishing up
a kid’s shampoo.
Online used to be
5% of our total sales,
and within three months
it became 20%.
COVID has changed
not only what we sell,
but also where we sell.
Here we have a shipping department.
We started exporting into the US,
as well as China.
When you’re growing
exponentially, like we are,
you got to buy a lot more ingredients
upfront. So your inventory is going up
by the time that you make
the product, and by the time that
you send it out to the client,
and by the time that you get paid,
while you’re looking at
three to four months.
And that’s why I’m very glad that
we are working
with RBC. We are able to have
a greater line of credit.
And also going globally,
RBC are international,
so they can support us with services
that we will need in other countries
as well. So that was key,
it was very important.
I always focus a lot on innovation
and, being able to turn around
on a dime, that’s always been
important,
because we compete against
big American companies or
European companies.
If your world has changed,
your market has changed,
well you got to change along with it.
Don’t just stick with
the same old plan
that you had,
because it may not work.

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