Making your own products takes out a lot of potential issues in your business and starting a home nursery will also be one of the cheapest option available.
If you’re a beginner, that’s an ideal business for you to learn marketing skills and much more with no risks and no investments.
0:24 Focus on Online sales
0:40 Advantages of these products
1:55 Market Study
3:27 Volume Examples
4:23 Other Examples
6:06 Sum Up
I will tell you how to start your own home
nursery business where you will be doing
everything from the production of the products,
in this case plants to the final sale.
I live in an agricultural region with a
lot of farmers and nurseries so I’ve
been studying this market for years
I’ve myself grown and sold a lot
of plants in the past and I’m still
selling in very small high-ticket niches.
First let’s talk about sales.
You should have your own website because
it’s the most time efficient way to sell
but you should also especially at the beginning
be selling on social medias especially Facebook,
Instagram and maybe TikTok because
those are the best for that niche.
The product itself has a
lot of marketing advantages.
First because it costs almost zero dollar to make
then you can produce a very
high quality again for almost 0$
It is made locally by you at the
beginning and then your employees
Then it is a family business which has a
very high value for some customers that
want to boycott the big brands.
You will be shipping your products yourself
which is a big advantage at the beginning
because you can use fast shipping and
branded packaging with your flyers
and everything that is relevant
for your customers inside.
It’s also possible to sell to local markets
and avoid shipping costs all together.
If you want to grow you need to think
about scalability from the beginning.
Your margins should include the
average employee wage for the
time when you will want to outsource
the production or hire employees.
When you will have a decent amount of customers
you can start selling eBooks you can start doing
online masterclasses or local workshops
that you can outsource to local nurseries.
You can even do training for professionals
that want to sell their products online.
You must know that this business often
requires a specific business license
so make sure to check your local regulation.
Let me tell you the point that will completely
make or break your business. That will either make
it very profitable or complete waste of time.
This is of course the market research.
You need to be very diligent about
it especially in this business
because a lot of plants are not worth your time
that is why a lot of farmers and nurseries are
barely making any profit and on the other hand
a lot of small companies are making a killing.
First you need to decide if you
want to sell locally or nationally
or even internationally but this often
requires specific permits from the buyer.
Then you need to decide if you want to sell common
plans which are very cheap but sell in a very high
volume or you want to sell rare plants that
are very expensive but are quite hard to sell.
You also need to decide if you want to
sell to individuals or professionals
and if you want to sell to professional do
you want to sell to retailers, to wholesalers,
to architects, to landscapers maybe,
to bonsai artists or anything else.
Another important decision is do you want to
use organic or conventional
method to grow your plants.
At the beginning I advise you to start multiple
channels to check which one works best for you,
which one is most profitable and to train
yourself with multiple species of plants.
You need to pick a few volume plants that sell a
lot then some rare plants that are quite expensive
then a few slow growing plants then
you can learn the whole business.
Let’s take basil for example which
is the second best selling plant.
The best thing is it only comes
with one to three varieties.
It sells from one to three dollar plant
depending on the growth you can easily
sell it on the roadside or in local markets
and it’s selling very high volume and you can
also plant it in bulk by the hundreds or
thousands in a very short amount of time.
Another example is tomatoes which are
the best-selling plants the downside
is this come with a lot of varieties,
at least 10 for the best sellers.
They’re also selling from a very
wide range from 1$ hour to 15$
depending on the rarity of
the plant and the growth.
But the best part is they sell in very high
volume and most of the customers are buying
more than one, they also can be planted in
bulk buy hundreds or thousands like the basil.
Then you can go on a whole
other niche like indoor plants,
succulent for example they come with a lot of
varieties, they are very slow to grow which
is an advantage and an inconvenient
but they are very low maintenance.
They have a huge range of price
from just 1$ for the very common to
more than 100$ for the very
rare plants for collectors.
What I like the most about succulent is a
very high potential for cross-sale and upsells
especially for the premium pots that you can do
DIY yourself with concrete or clay for example
or you can do a partnership with a local
craftsman and sell their products in your store.
You also have very high crossing
potential with premium soil either
from big brands or from your own DIY mixtures.
The biggest downside is the current is one
by one planting or at least five
by five so no bulk planting here.
Another niche I like a lot is underwater plants
because they have a lot crossing potential with
fish or drop service like aquarium
maintenance that you can outsource completely.
You also have tropical terrarium
plants or orchids or small trees.
Small trees require more space obviously
and are very slow growing but are very
low maintenance and the price can go
quite high especially for rare species.
Then another niche I love is medicinal plants,
it has a very high potential for cross sells and
upsells but the biggest downside is the business
license which is often very hard to get.
Another idea would be selling seeds but
keep in mind it requires a lot of
skills to make it worth your time.
Overall the nursery business is something
I recommend for beginners with a very low
budget because you will be able to learn a lot of
things from local marketing, online marketing, to
do your own branding, to sell in the mass market
as well as a premium niches and much much more.
I hope you really like this video and
it will help you to start your business,
if that’s the case please leave a thumb
up and subscribe if you want to see more.
Thank you and see you next time.