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To be the most trusted natural products company.
Our six core values:
We demand of ourselves the highest level of integrity.
We focus on meeting our customers’ needs and exceeding their expectations.
We provide our investors an attractive return.
We always take accountability for our mistakes.
We encourage employees to develop, grow and improve quality of life.
We contribute to the overall quality of life in our communities.
Our brand promise:
We promise our customer a feeling of timeless comfort with every product.
We promise our customer natural products.
We promise our customer a perfectly consistent product.
Joseph Ray Watkins founded Watkins Incorporated in 1868 from the kitchen of his home in Plainview, Minnesota. Watkins was so confident of his home-manufactured product, Dr. Wards Liniment, that he introduced the now famous Watkins “Trial Mark” bottle, along with the first-ever money back guarantee.
By 1885 the production of Liniment had outgrown his home and the town of Plainview, so he moved the company to the booming lumber town of Winona, Minnesota, which boasted five railroads and was already an important port on the Mississippi River. In Winona, Watkins incorporated his company as the J. R. Watkins Medical Company. The company expanded its product line to include products such as Petro-Carbo Salve, Cathartic Pills, Vanilla, Black Pepper, and Cinnamon.
During the 1890’s Watkins opened branches around the country, beginning with San Francisco, California. In 1913 the company opened its first international branch in Winnipeg, Canada, and by the 1940s the company had more than 135 branch offices in the United States, Canada, Australia, New Zealand, South Africa, and England. Today, Watkins continues to operate internationally, with products sold in the US, Canada, U.K. and the Philippines.
1. General Disclaimer: “The statements made and opinions expressed on this page are those of the
Independent Watkins Consultant who is the publisher of this document and are not to be
construed as the statements or opinions of Watkins Incorporated.”
2. Testimonial Disclaimer: “Testimonials are based on personal experiences, and we cannot
guarantee these same results for everyone.” Applies only to Home Business Consultants posting
3. FDA Disclaimer: “These statements have not been evaluated by the Food and Drug
Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
Please consult with your doctor before taking any dietary supplements.” Applies to any Home
Business Consultant discussing dietary supplements online.