How to Start an Online Business in 2020

How to Start an Online Business in 2020


Starting my online business was seriously one of the BEST things I’ve ever done for myself and my family. While it took some hard work (and a lot of trial and error!) to turn into a success, it’s ultimately given us so much flexibility and freedom — not to mention been a great source of income.

Today, I want to show you how YOU can start your own online business. It doesn’t have to be complicated! Anyone can do it if they put their mind to it and do the work. (You’re no exception! ❤️)

🔹 Ready to take things up a notch? Learn exactly what you need to do to *strategically* grow your business by joining Startup Society.

⭐ Learn more about Startup Society here:


How to Decide What Business to Start

12 Most Profitable Business Ideas to Start in 2020

How to Start with NO MONEY

4 Ways I ACTUALLY Make Money Online

Weekly CEO Work Routine

How I Created Multiple Streams of Income for Myself


Learn more about Gillian and find resources to build your online business:

Join our private Facebook group!

Follow Gillian on Instagram to get a BTS look at what it’s like to be a digital entrepreneur:


My main camera:
Great (more affordable) alternative:
Ring light:
Other lights:


Gillian Perkins International
P.O. Box 13573
Salem, OR 97309

NOTE: This description may contains affiliate links to products we enjoy using ourselves. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. We appreciate your support!
– If you’re watching this video,
it’s probably because
you’re thinking about
starting your own business,
or maybe you’re not thinking about it,
maybe you know you wanna
start your own business
and you’re just not sure
exactly what you need to do.
So, in today’s video, I’m
gonna walk you through
the eight steps that you need to follow
in order to start your
own business this year.
Now before we even get to the first step,
here’s what I want you to know.
It’s better for you to start your business
even if you’re not 100% confident
that it’s the best idea
or that’s it’s going to work out.
It’s better start for a few reasons.
First of all, the experience you get
from starting your own business
is going to be invaluable.
Whether the business succeeds
or even if the business fails,
you’re going to learn so much.
And then second, because
if you don’t start it,
you’re always going to be
asking yourself what if.
What if you have started that business?
What sort of opportunities
would it have opened up for you?
What will the experience have been like?
So, don’t have any regrets,
start your own business this year
by following these eight easy steps.
In order to start your own business,
the very first thing you need to do
is just decide what business
you’re going to start.
Now, maybe you’ve already done this,
in which case you can skip
ahead to the next step.
But if you haven’t done it,
then you might be in one of
two different situations.
Maybe you’re just having trouble deciding
between a few ideas that you have.
You’re not sure which one
would really be the best.
If that’s the case, then check
out this video right here
for some advice on how to
decide what business to start.
On the other hand, if your problem is that
you don’t have a good idea,
then check out this video right
here for some inspiration.
As you’re trying to decide
what business to start,
the main thing that you
need to keep in mind
is that it’s better to get started
even if you don’t choose the perfect idea.
A few months from now,
you will be a few months into the process
of building your business.
And you’ll be able to
much better determine
whether or not it is the right idea.
At that point, you can always decide to
stop building that business
and pursue a different idea instead,
or you might have found
the perfect business idea
and be well on your way to
turning it into a success.
But either way, by getting started sooner,
you’ll start making a lot of more progress
than if you wait until you maybe some day
find the perfect idea.
Once you’ve decided what type
of business you wanna start,
then the next thing you need to do
is create a business plan.
Many people start businesses
without any sort of plan whatsoever,
but your business is much
more likely to succeed
if you start with a plan.
Writing your plan doesn’t have
to take a whole lot of time,
but will have a big impact.
If you’re not quite sure what
your business plan should say
or should include, then
here are a couple tips.
First of all, there are loads
of free templates online
that can get you started.
Also, every single month,
I host a free profit planning challenge
that guides you step by
step through the process
of creating a profit
plan for your business,
and a profit plan is just a
specific type of business plan
that is focused around how
your business makes money
and can really guide you in the process
of building the business
to increase your profits.
However you decide to
go through the process
of writing your business plan,
just remember that it doesn’t
need to be war and peace.
Your business plan can be short and sweet.
Any plan is better than no plan at all,
and you’re actually going
to be much more likely
to finish your business plan
and follow it if it’s not too long.
Step number three is market research.
So I know this might sound
a little bit complex,
but it’s really simple.
You just need to find
some perspective customers
and talk to them about the product
that you’re considering creating
or the service that you’re
considering offering.
Now I also know that this
might seem a little bit
overwhelming, difficult, uncomfortable,
and so you might think
you’ll just skip this step.
But please don’t do that,
because you need to find
people to buy your product,
whether you find them now
or you find them after
you create the product
and start the business.
But if you find them now,
then you’ll be able to start your business
with a lot more confidence,
and it’ll be much more likely
that your business will succeed.
If you can’t find people
that will buy your product,
then your business isn’t
going to make any money.
So you need to find this
people at some point.
And if you do it now,
then you’ll be able to
talk to them ahead of time
and learn what they
like about your product,
what they don’t like about it
so that you can make
it as good as possible,
and your business can be as
successful as possible later on.
Once you’ve done your market research
and you’ve gotten some clear feedback
from your perspective customers,
then you can proceed to
actually develop your product.
Now depending on what type
of product you’re creating,
this process will look very different.
Because on the one had,
you might be creating
some sort of physical product.
And in that case, you need
to design the product,
and then you’ll need to
have a prototype created,
and then probably a series
of subsequent prototypes
before you finally have
the finished product
and you have it produced in mass.
On the other hand, if you’re
creating a digital product,
like an online course,
then you would need to plan out the course
and then film the lessons for the course,
write materials, create
worksheets, and so on.
And finally, if you are starting
a service-based business
where you’re going to be providing
a service to your customers,
then you need to plan how
your service is going to work.
You need to develop service packages,
and figure out how
you’re actually going to
provide this service to your customers.
Step number five is to create
a website for your business.
Now, I’m not going to say
a whole lot about this,
because I’m sure you’ve seen
plenty of Squarespace
commercials at this point.
And while I’m not
sponsored by Squarespace,
it really is as easy as they claim.
Squarespace is a great option,
and there are options
you can consider as well,
such as Wix or Weebly.
Most of them make the entire process
of setting up your website really easy.
You also could consider
building your website
with WordPress, which
can create great results,
but just be prepared to invest
a lot more time into the process,
and especially into the process
of learning how WordPress works
if you wanna go that route.
Once your website is up and running,
it’s time to start marketing your product,
because you are ready
to start making sales.
Now marketing is an
absolutely essential part of the process,
because unlike it’s commonly said,
if you build a better mousetrap,
the world will not beat
a path to your door.
You have to get out there,
you have to tell people
about your business
and about your product,
or else they won’t know it exists.
And if they don’t know it
exists, they can’t buy it.
So, how do you market your business?
Well, if you have plenty of time,
but not very much money,
then you might consider using networking
or some type of content marketing.
Content marketing is just where you
make videos or write articles.
They’re helpful to your customer
to attract the people
who will be interested in your product.
On the other hand, if you have a budget,
but you’re short on time,
then instead you’ll want to
look into paid advertising
or maybe consider outsourcing
the marketing of your business.
Once your marketing starts really working,
then you’ll start making sales
and you’ll have customers
that you need to serve.
This is the seventh part of the process
of building your business,
and this is where things
really start running.
You have to move into
the role of your business
that is the CEO of the business,
where you’re running the company.
You’re not just building a company
from the ground up anymore.
You have to show up for those
customers week after week,
and deliver to them
that product or service
that they’ve purchased.
Depending on what your business sells,
this is gonna look pretty different.
For example, if you are
selling a physical product,
then you’re going to need to
continue to manufacture that product,
you’re going to need to ship the product
out to your customers,
and you might have to do some tech work
to fix problems with the product.
On the other hand, if you’re
selling a digital product
like a course like I mentioned before,
then your work of serving your customers
might all build down to just
answering their questions
about the product that
you’re selling to them.
And finally, if you
start a service business,
then you’re going to have to
show up for your customers week after week
and provide that service to them.
So, this is a very
important thing to consider
when right now you are
the very beginning stages
of starting your business,
because I’m assuming you haven’t been
following along with these steps
as you’ve been watching the video,
and you’re probably still
at that very beginning phase
of deciding what business to start
and just getting it off the ground.
So, right now you can think about
what kind of work you want to do later on.
Do you want to be working with customers
day after day after day,
or do you wanna be able to
sit behind your computer
and answer their questions
and help them out in that way,
or do you want to be shipping
products every single week?
That’s something you
need to think about now,
because in the future,
that’s what running your business
is really going to look like.
At this point in the process,
your business will be up and running,
and the final piece of the puzzle
is really growing your team
so that you can scale your company.
In order to serve more customers,
you’re going to need more help.
So, you’re going to
need to hire some people
to serve those customers
and to run your business for you.
Maybe you’ll hire customer
service specialists,
maybe you’ll hire more people
to actually create the product for you,
or maybe you’ll hire people
to run other administrative
parts of your business,
or to market your business for
you, to get more customers.
Of course you might choose
to not hire anyone at all.
You might wanna keep things simple,
keep your company small,
and remain a solopreneur forever,
and that’s totally fine.
It’s a decision you’ll have
to make at some point though.
All right, that’s pretty
much all there is to it.
Follow those eight simple steps
and you’ll be well on your way
to building a successful
profitable business.
Now of course it goes without saying
that even though these
steps are pretty simple,
they all do require a fair amount of work.
You can expect to invest
at least several weeks
if not several months into the process
of getting your business up
and running and making money.
So, my biggest piece of advice for you
as you’re getting this
new venture off the ground
is to commit to being
in it for the long haul
from the very beginning.
If you are impatient and you don’t
properly anticipate how long
this whole process is going to take,
then you’re probably going to give up
before you make your first dollar.
You need to understand that
this process takes time,
it takes work, and you
need to prepare yourself
mentally, and emotionally,
and even physically
from the very beginning.
If you aren’t ready,
then all of the different
things that you need to do
and the different things
that hits you along the way
are really gonna throw you off track
and your business might fail
before it even gets off the ground,
but I know you can do it.
If you really wanna
start your own business,
then just know it’s not
all that complicated.
Anyone can do it if they
put their mind to it,
and they’re willing to do the work.
If you’re really serious about
starting your own business,
then I’d love to tell you
a little bit about Startup Society.
Startup Society is an online
community and learning platform
that I developed to help
entrepreneurs just like you
learn the basics of
starting their own business
and turning it into a success.
You can join Startup Society
for a low monthly cost.
And with your membership,
you’ll get access to all of the resources
that Startup Society provides
entrepreneurs just like you.
We have training courses that teach you
exactly what you need to
do to start your business.
We also give you step-by-step action items
to keep you on track
and make sure that you’re never
overwhelmed by the process.
We also got an amazing community
of online entrepreneurs who
are all working together,
supporting each other, and
cheering each other on,
so that they can stay
motivated and stay on track.
There’s a link down
below that you can click
to learn more about Startup Society
and sign up to become a member.
I’d love to work with you
to turn your online business
idea into a success.
All right, well, that’s
all for this video.
Thanks so much for joining me today.
I’m honestly so excited
for you to be starting your own business,
because starting my own business
was one of the best decisions
that I’ve ever made.
It completely changed
my life in so many ways
and all for the better.
So I can’t wait to see
how starting your business
changes your life as well.
If you wanna see more videos
like this in the future
and learn more about how
to start your own business,
then make sure you click that
Subscribe button down below,
and also ring the bell to get notified
when I make my next video.
We make videos here every single week
on Tuesdays at 8:00 a.m.,
and I’d love to have you
join me for the next one.
Thanks so much for watching.
That’s all for now.
I’ll see you next time.

Leave a Reply

Your email address will not be published. Required fields are marked *