Can I use Google My Business to Promote my Home Business? What are the benefits and risks or doing so? Watch this clip from Denverdata Web’s Digital Strategy Chat to discover which types of home businesses are eligible to use GMB as a marketing tool.
Visit us on LinkedIn at https://www.linkedin.com/company/2328704 to stay up to date with our DDW Digital Strategy Chats.
Gearing up to 2021, we expect a lot more home businesses and entrepreneurs to start popping up. Is Google My Business an option for home businesses?
The answer to that depends on your business model. If you’re running a service-area business out of your home. For example, if you’re holding supplies and doing clerical work for a carpet cleaning or catering business, this means you are in direct contact with your clients. Your clients can call or email you to schedule appointments, and you go directly to your customers’ locations to drop off products or to carry out services. In this situation, a Google My Business is legitimate and beneficial since you are interacting directly with the customer, regardless of whether or not they come into your business location.
In a home business situation though, It is recommended (and even required), to omit showing your business address in your listing. Because home businesses are mainly still service-area based, customers will typically begin the transaction online or over the phone and will likely never need to visit the home-business location to put in an order or pick up products. Because of this, Google Maps will not need to be factored into the listing, and therefore the address can be hidden for the business owner’s safety and because it is simply not necessary to include it. Instead of a location, in this case, you can instead include a list of cities and the service areas you are willing to work within.
As far as at-home businesses where GMB does not apply, these mainly include companies that do not work with or provide consumer-direct products or services. One example is if your home business creates gift baskets for department stores. In this case, the department store will act as a “middle-man”, so to speak” between you and the consumer. Because you wouldn’t interact directly with the consumer of the gift basket, your business would not be eligible for a Google My Business listing.
On the other hand, if you provided gift baskets to department stores and also to individual consumers, your business would be eligible for a GMB local listing. In this case, I would strongly recommend your website reflect both service types, as Google may reference that as proof in deciding if your business qualifies.
So in short, having a Google My Business for your home business depends solely on your business model. For more Guidelines for Representing your Business on Google, please visit https://support.google.com/business/answer/3038177?hl=en
It’s, you know, it’s all geared around, you
know, that activity by the end customer,
right? Like, how they’re going about finding
what they need, and if it doesn’t make sense,
it doesn’t make sense. I mean,
there’s, you know, there’s even,
like, people who run their business like out
of their home, right? I mean, and that’s okay,
that’s great! I mean, there’s gonna be a lot more
of that, I know it, there’s a lot of startups for
entrepreneurs and that sort of thing, and
maybe to start out there, I mean, is that
risky? Is that something you’d even want to do?
Can you like, make that not happen? I mean…
So, if you are running your business out of
your home, that… it depends on what the
business is though… because if you’re running
your business out of your home and you are…
from your home — holding your supplies
to do carpet cleaning or to do catering
or something like that, that you could use a
Google My Business for because you are interacting
directly with the customer, regardless of whether
or not they come into your home. If you’re
bringing something to your customer directly or
going to your customers home to perform a service,
then absolutely you can have a Google My Business.
If that’s happening and you are using your
home as your office, I definitely wouldn’t
recommend putting the address on there. You can
omit having your address if that’s the case,
mainly because it doesn’t factor into Google Maps
in that way. People aren’t going to look for your
at-home catering business and then come to your
house to put in an order. They’re going to do that
over the phone or online, and for that reason
you can have a Google My Business and you
can put in the areas that you work in, but you
definitely wouldn’t want to include your address.
On the same note, if you have an at-home
business and you’re providing, let’s see,
you’re providing a box of the month club
or something and you’re bringing… you’re
collecting these things and sending out
your box of the month club from your home,
that would be something that even though you’re
sending something directly to the customer…um,
I guess that’s not really the greatest
example. *laughs* I have another one
say you are creating gift baskets that
you then have Macy’s carry and, or
department stores carry and sell to customers and
you’re putting together these gift baskets in your
home and you’re selling them to stores and then
stores are then selling them to customers. Because
there’s that middle man in between you and the
actual customer, that would not be that would not
be a case where you would need to Google
My Business. And, I know that’s… there’s
a little bit of that… can be a little bit
touch-and-go, because if you are providing
something that a customer directly may want,
I guess it’s mainly about your business model.